'EKKO inspires you to use your voice to leave a positive impact on our planet. We retail Eco-friendly sportswear that’s both sustainable for the earth while still performing to your needs. EKKO aims to provide a choice for the conscious consumers.'
The brief for this project was to create a brand identity for a new Eco-friendly sportswear retailer. For the project, I was to come up with a name, tagline, identity and activation campaign. I decided to go in the direction of being loud and powerful as one might feel while working out to portray the drive needed to make more conscious choices for the world we live in.
Potential collab with Nike
Since the brand won't be selling its own line of wares, I focused more on creating a visual impact for everyone who interacts with the brand. This lead to the combination of a minimalistic logo to work online, and loud colours to make the brand stand out from its competition.
My goal was to ensure that if you interacted with EKKO you could not mistake it for another brand because of its colourfulness.
Instagram my story
Shout till you're HEARD!
Hello, my name is Nicolai Bye. Yes, that is my actual last name, and I am a Visual Activist meaning that I love to see everything the world has to offer. So get in touch and let us create something stunning together.